DOES CONGRESS EVER THINK
ABOUT THE CONSEQUENCES
OF LEGISLATION THEY PASS?
In your home-based business, do you ever pay $600
or more -- over the course of the entire year -- to any
vendors, suppliers, stores, print shops, etc.
Of course!
Autoship purchases?
Post Office or UPS?
Staples or Office Depot?
Airlines?
Kinko's or a Print Shop?
Surprise!
Quietly tucked into the "Obamacare" health bill is
a little item that has nothing to do with healthcare,
but a LOT to do with your small business.
Here's what happened.
Congress thinks a lot of businesses aren’t reporting
all of their income, and thus under-paying their taxes.
So their brilliant solution?
A new law will force every taxpayer who spends $600
or more with any individual person or company, to
file a 1099 at the end of the year for every single
one of them.
Yes, that includes companies like Best Buys, United
Airlines, and Vista Print, in addition to individuals
such as Independent Contractors, freelancers, etc.
This requirement specifically includes Corporations,
which were formerly exempt from this requirement.
As a home-based business owner, you may need
to begin collecting Employer Identification Numbers
from the sales clerk at the Mac Store, your cell phone
company, your internet service provider, and even
your landlord.
The Commissioner of the IRS, recognizing the huge
additional burden this places on taxpayers (as well
as the IRS computer system!), claims they will be
looking at a variety of options for minimizing the
impact.
He has mentioned only ONE so far:
Since the IRS already requires all credit card
companies and banking institutions to turn over
their complete records to the IRS every year
(including overseas transactions), you may be
able to get out of filing 1099s for companies
you pay by credit card or debit card.
Although it is always better to pay any business
expense by credit card, because it provides
additional documentation. We may soon have
another incentive to do so.
Possible good news?
This new legal requirement doesn't go into effect
until 2012 so there still is time for Congress to
come to its senses and rescind the law, or for
the IRS to find ways to streamline the requirement.
Did you hear the 'Cell Phone' Tax
Deduction Announcement?
Ronald Mueller is asked many times about tax-deductions
for cellular phones, that I want to make sure you know this --
The IRS has issued a "Safe Harbor" ruling. That
means "you do not have to follow this, but if you do,
the auditors will not challenge you."
The ruling says if you have a cell phone that is primarily
for business purposes, you may claim 75% of the costs
as a tax-deductible business expense -- and no special
record keeping is required.
You may find out more information concerning the advantages
of owning a home-based business when it comes to tax
strategies by visiting Ronald R Mueller, MBA, Ph.D website at
the following link: http://www.HomeBusinessTaxSavings.com
Make it a great day!
Lloyd Dobson
Wednesday, June 9, 2010
Thursday, June 3, 2010
A Quick Recap of Attraction Marketing
A Quick Recap Of Attraction Marketing located below should give you some key points to move you to the next level on the internet. My reason for this article is to fold:
(1) First, to help share this whole attraction marketing/lead generation thing to show you that, if you are still sitting on the sidelines, there’s nothing complicated or fancy about what you see other people doing online. And there’s no reason you shouldn’t be participating in this modern day marketing gold rush either.
(2) Secondly, to help you quickly (much more quickly than you may have previously thought possible) “scale up” your marketing and breakthrough to new levels of income that, until now, may have seemed too far fetched to even dream about.
Below is an overview of some fundamental keys to help you:
* The amazing sales miracles that begin when you STOP thinking of yourself as a marketer and begin thinking of yourself as your prospect’s advocate and trusted advisor.
* How to completely eliminate all resistance to your message so that people listen intently to every word you say and enthusiastically ACT on every product recommendation you make by simply educating them
instead of pitching them.
* The internet allows you to enjoy the benefits of mass communication that were previously only available to large corporations and people with a lot of money. By reaching 10, 100 even 1,000 times the amount of people with the same message for little or even no cost at all, you are able to create MORE results with less work and less time… for once making a truly part time business a reality for the average person with a full schedule and a limited budget.
* Prospects and customers flock to those who demonstrate that they’re knowledgeable about a subject. The key to attraction marketing is a simple two word formula (Teaching Sells) that allows you to effortlessly sell massive quantities of any product or service, in any industry. On the other hand…
* Failing to teach and educate your audience makes you invisible to your prospects – indistinguishable from everyone else. This dooms you to obscurity and a never-ending treadmill of having to fight tooth and nail for every sign up you get, along with the nagging uncertainty of never knowing where you’re going to find your next potential prospect.
* Because of the speed, efficiency and number of options available, the internet has become the primary method for doing research and making purchasing decisions.
* The people who are still doing the grunt work of one-to-one prospecting and daily cold calling are losing their customers and prospects to those who are positioning themselves as valuable resources using the internet.
* No matter what business you are in, your job is to become a producer and distributor of information. The purpose of every internet marketing, traffic generation or advertising method is to distribute your information.
* When you become a producer and distributor of information (content) you’ll get free sales and leads from word of mouth like you’ve never experienced before… eliminating the need for you to spend a fortune or huge amounts of time on advertising or junk “opportunity leads” like other distributors.
* The difference between the top income earners in any industry and everyone else is the way they package and distribute their information.
* Being an “expert” for the purpose of lead-generation means knowing slightly more about the topic than the customer. Nothing more. Because of the tremendous leverage the internet offers, you can get started right now regardless of your past experience or level of success.
* Producing lead-generation content is better than having a license to print money. It’s free to make and one single piece of content can continue to fuel your business with fresh customers and distributors for months and even years after you produced it. This kind of “residual” traffic effect is not enjoyed by regular sales reps.
* If you don’t give people a reason to follow you, they’re going to follow someone else. By handing out valuable information to people, you will collect all the “orphaned” customers and distributors out there looking
for help, rather than losing them to other people who are doing the same.
* People equate different types of content with different levels of knowledge or expertise. Once you’ve gotten started with attraction marketing, there are two ways to predictably and systematically explode your “credibility ranking” (and therefore your income):
1) Create more content
2) Create more “advanced” levels of content
* The easiest, fastest and most guaranteed way to become the top distributor in any program (even if you’re struggling right now) is to produce more advanced levels of content and offer your product/service to people after they’ve consumed your content and have become bonded to you.
* The #1 most over-looked (and therefore most powerful) marketing strategy in the network marketing industry is differentiation. A few ways to differentiate yourself are: Specializing in a niche, putting a different
spin on your content, packaging your content in a different format than others, and targeting a different audience.
* How to get all the attention your product deserves by simply “repackaging” it for a different target audience, creating the perception of a totally unique, one-of-a-kind solution that will have people
clamoring to buy – even if everyone else is selling the exact same thing you are.
* Information marketing allows you to sell your products and services on a mass scale using the internet while staying 100% compliant with your company’s guidelines -- whereas the traditional “bulldog” style of selling and advertising that leads with a heavy pitch for your product does NOT.
Make it a great day!
Lloyd Dobson
(1) First, to help share this whole attraction marketing/lead generation thing to show you that, if you are still sitting on the sidelines, there’s nothing complicated or fancy about what you see other people doing online. And there’s no reason you shouldn’t be participating in this modern day marketing gold rush either.
(2) Secondly, to help you quickly (much more quickly than you may have previously thought possible) “scale up” your marketing and breakthrough to new levels of income that, until now, may have seemed too far fetched to even dream about.
Below is an overview of some fundamental keys to help you:
* The amazing sales miracles that begin when you STOP thinking of yourself as a marketer and begin thinking of yourself as your prospect’s advocate and trusted advisor.
* How to completely eliminate all resistance to your message so that people listen intently to every word you say and enthusiastically ACT on every product recommendation you make by simply educating them
instead of pitching them.
* The internet allows you to enjoy the benefits of mass communication that were previously only available to large corporations and people with a lot of money. By reaching 10, 100 even 1,000 times the amount of people with the same message for little or even no cost at all, you are able to create MORE results with less work and less time… for once making a truly part time business a reality for the average person with a full schedule and a limited budget.
* Prospects and customers flock to those who demonstrate that they’re knowledgeable about a subject. The key to attraction marketing is a simple two word formula (Teaching Sells) that allows you to effortlessly sell massive quantities of any product or service, in any industry. On the other hand…
* Failing to teach and educate your audience makes you invisible to your prospects – indistinguishable from everyone else. This dooms you to obscurity and a never-ending treadmill of having to fight tooth and nail for every sign up you get, along with the nagging uncertainty of never knowing where you’re going to find your next potential prospect.
* Because of the speed, efficiency and number of options available, the internet has become the primary method for doing research and making purchasing decisions.
* The people who are still doing the grunt work of one-to-one prospecting and daily cold calling are losing their customers and prospects to those who are positioning themselves as valuable resources using the internet.
* No matter what business you are in, your job is to become a producer and distributor of information. The purpose of every internet marketing, traffic generation or advertising method is to distribute your information.
* When you become a producer and distributor of information (content) you’ll get free sales and leads from word of mouth like you’ve never experienced before… eliminating the need for you to spend a fortune or huge amounts of time on advertising or junk “opportunity leads” like other distributors.
* The difference between the top income earners in any industry and everyone else is the way they package and distribute their information.
* Being an “expert” for the purpose of lead-generation means knowing slightly more about the topic than the customer. Nothing more. Because of the tremendous leverage the internet offers, you can get started right now regardless of your past experience or level of success.
* Producing lead-generation content is better than having a license to print money. It’s free to make and one single piece of content can continue to fuel your business with fresh customers and distributors for months and even years after you produced it. This kind of “residual” traffic effect is not enjoyed by regular sales reps.
* If you don’t give people a reason to follow you, they’re going to follow someone else. By handing out valuable information to people, you will collect all the “orphaned” customers and distributors out there looking
for help, rather than losing them to other people who are doing the same.
* People equate different types of content with different levels of knowledge or expertise. Once you’ve gotten started with attraction marketing, there are two ways to predictably and systematically explode your “credibility ranking” (and therefore your income):
1) Create more content
2) Create more “advanced” levels of content
* The easiest, fastest and most guaranteed way to become the top distributor in any program (even if you’re struggling right now) is to produce more advanced levels of content and offer your product/service to people after they’ve consumed your content and have become bonded to you.
* The #1 most over-looked (and therefore most powerful) marketing strategy in the network marketing industry is differentiation. A few ways to differentiate yourself are: Specializing in a niche, putting a different
spin on your content, packaging your content in a different format than others, and targeting a different audience.
* How to get all the attention your product deserves by simply “repackaging” it for a different target audience, creating the perception of a totally unique, one-of-a-kind solution that will have people
clamoring to buy – even if everyone else is selling the exact same thing you are.
* Information marketing allows you to sell your products and services on a mass scale using the internet while staying 100% compliant with your company’s guidelines -- whereas the traditional “bulldog” style of selling and advertising that leads with a heavy pitch for your product does NOT.
Make it a great day!
Lloyd Dobson
Wednesday, June 2, 2010
Traffic Exchanges I Recommend
Traffic exchanges are one of the easiest ways to get traffic to your site. You add your website to their traffic rotation and it randomly displays website from other people when you surf the exchange. You get a credit and your website is randomly displayed to someone else. The more credits you have, the more times your site is displayed to the other members of the traffic exchange.
To use a traffic exchange, you first have to be a member. Most of the time you can join a traffic exchange for free but you will have to surf a lot so your site will be shown to the other members. It’s usually a good idea to upgrade in the traffic exchange because they will give you a certain amount of credits each month so you don’t have to surf so much!
When using a traffic exchange, it’s best to advertise a page with your name, picture and an opt-in form on it so that you can build your list. If you have no idea how to build a capture page, that’s fine… you can use my system FREE right here: http://RecruitLikeLloyd.com
Or you can build your own site free with weebly.com You will need to know how to get your HTML form code from your Auto Responder Service so you can add it to your capture page.
One of the best splash page makers is Instant Splash. It is free to join, but I encourage you to upgrade to the PRO membership because it’s less than $10 per month and you can create as many splash pages as you want — and only PRO members at Instant Splash can add their auto responder form code to the page. The more people see you (your picture and your name) the more they are likely to feel as if they already know you – and they will buy from your or join you in your program. You also MUST capture the name and email of your prospects so you can stay in contact with them through your auto responder, another great reason to upgrade to PRO. Click Here to see an example of a page I created with InstantSplash.
There are so many traffic exchanges out there, it’s hard to know which ones are worth your time. I mean, seriously… there’s a lot of clicking going on and you need to make sure you are advertising your sites in responsive exchanges. I suggest using a service that statistically tracks all of the top traffic exchanges. My favorite service is Traffic Hoopla. They keep their list updated with the most responsive traffic exchanges and safelist every week. It’s a great service and it’s free.
Here are the some top traffic exchanges:
There are tons of traffic exchanges online and more are popping up every month. If you do a Google search of a term like “top traffic exchanges”, you should be able to find the newest, hottest and highest-rated. Your best bet is to use the service I mentioned above to make sure you are advertising in the most responsive traffic exchanges.
Make it a great day!
Lloyd Dobson
To use a traffic exchange, you first have to be a member. Most of the time you can join a traffic exchange for free but you will have to surf a lot so your site will be shown to the other members. It’s usually a good idea to upgrade in the traffic exchange because they will give you a certain amount of credits each month so you don’t have to surf so much!
When using a traffic exchange, it’s best to advertise a page with your name, picture and an opt-in form on it so that you can build your list. If you have no idea how to build a capture page, that’s fine… you can use my system FREE right here: http://RecruitLikeLloyd.com
Or you can build your own site free with weebly.com You will need to know how to get your HTML form code from your Auto Responder Service so you can add it to your capture page.
One of the best splash page makers is Instant Splash. It is free to join, but I encourage you to upgrade to the PRO membership because it’s less than $10 per month and you can create as many splash pages as you want — and only PRO members at Instant Splash can add their auto responder form code to the page. The more people see you (your picture and your name) the more they are likely to feel as if they already know you – and they will buy from your or join you in your program. You also MUST capture the name and email of your prospects so you can stay in contact with them through your auto responder, another great reason to upgrade to PRO. Click Here to see an example of a page I created with InstantSplash.
There are so many traffic exchanges out there, it’s hard to know which ones are worth your time. I mean, seriously… there’s a lot of clicking going on and you need to make sure you are advertising your sites in responsive exchanges. I suggest using a service that statistically tracks all of the top traffic exchanges. My favorite service is Traffic Hoopla. They keep their list updated with the most responsive traffic exchanges and safelist every week. It’s a great service and it’s free.
Here are the some top traffic exchanges:
There are tons of traffic exchanges online and more are popping up every month. If you do a Google search of a term like “top traffic exchanges”, you should be able to find the newest, hottest and highest-rated. Your best bet is to use the service I mentioned above to make sure you are advertising in the most responsive traffic exchanges.
Make it a great day!
Lloyd Dobson
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